With over 5,000 intercepts/focus group interviews and an independent nationally significant test in Raleigh, North Carolina.

NXT believes there is an opportunity to lead a new multibillion dollar beverage category.

NXT was developed in collaboration with nationally recognized medical researchers & doctors and with the support of former executives of Coke and Pepsi.

NXT’s research and creative marketing strategies derive from consumer driven priorities and discussions with the U.S. Senate Committee on Nutrition.