HOLYOKE, Mass. – NXT Nutritionals Holdings, Inc., (OTCBB: NXTH), developer and marketer of SUSTA™ Natural Sweetener, the great tasting, all-natural, healthier sweetener, announced today that former NFL All-Pro player, and Heisman Trophy winner, Eddie George has agreed to promote SUSTA™ Natural Sweetener and Healthy Diary® Yogurt Smoothies in its nationwide expansion.
“We hope Eddie can help us bring SUSTA and Healthy Dairy to the attention of those health activists, such as Dr. Oz and the NFL organization, that are already leading the country’s battle against diabetes and obesity.”
To raise awareness of the SUSTA brand when SUSTA arrives in Kroger stores this month in the Columbus, Ohio, area, Eddie George will be making in-store appearances, local television and radio interviews.
George has been an advocate for improving health and wellness among Americans. For the past three years, he and his wife Taj have teamed up with Dr. Oz on "The Dr. Oz Show.” Together they coached and motivated the moms throughout the 2009 NFL season as part of a national viewer challenge to inspire moms and families everywhere to improve their health. The winner of the challenge was announced on the website of the "The Dr. Oz Show."
“Being an entrepreneur and businessman,” George said, “I appreciate the dedication that Mike and his team at NXT Nutritionals have in building a product line and brand presence in a competitive marketplace."
“The great tasting all-natural SUSTA is unique in that there is no other sweetener that has all the health benefits that SUSTA provides. I am a true supporter of SUSTA and I intend to do my part to inform consumers about this amazing sweetener," added George.
Michael McCarthy, president and CEO of NXT Nutritionals, said, “Eddie is committing his time and energy to motivate Americans to live healthier lifestyles. His willingness to work on this issue is why we asked him to join us in our crusade. I am thrilled to have him on the team."
"We hope Eddie can help us bring SUSTA and Healthy Dairy to the attention of those health activists, such as Dr. Oz and the NFL organization, that are already leading the country’s battle against diabetes and obesity," said McCarthy.
In 2006, George was named a spokesperson for Tennessee's GetFitTN program by Governor Phil Bredesen. GetFitTN is a statewide awareness program to address the rising epidemic of Type 2 diabetes and risk factors that lead to diabetes, such as obesity. This initiative is aimed at educating both adults and children that Type 2 diabetes can be delayed or even prevented with modest lifestyle changes such as increasing physical activity and a healthier diet.
George won the Heisman Trophy during his senior year as a running back at Ohio State in 1995. In 1996, he began his professional career with the Houston Oilers, now the Tennessee Titans, as starting tailback, winning several NFL Rookie of the Year awards and virtually owning every franchise rushing record. George led the AFC Champion Titans to Super Bowl XXXIV in 2000, retiring from the NFL before the 2005 season. He made the Pro Bowl four consecutive years.
George recently earned an MBA in the Executive MBA program of the Kellogg School of Management, Northwestern University.
About NXT Nutritionals Holdings, Inc.
Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of proprietary, patent-pending healthy alternative sweeteners, food and beverage products. The common ingredient for all of the Company’s products is its SUSTA™ Natural Sweetener, a minimal calorie, all-natural, nutritional sweetening system. SUSTA™ Natural Sweetener currently serves as an ingredient for the Company’s nonfat all-natural Healthy Dairy™ yogurt smoothies and is marketed as a standalone product as well. For additional information, please visit NXT Nutritionals’ corporate website: www.nxtnutritionals.comForward-Looking Statementsts
Company Contact:t:
NXT Nutritionals Holdings, Inc.
Michael McCarthy, President and CEO
1-800-535-4315
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Public Relations/Media Contact:
Richard Stern
Stern & Co.
212-888-0044
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